When you are just starting out, it can be difficult to know the best way to get your business’s name out there, especially if you’re not tech-savvy. In the current climate, knowing your way around a computer is vital if you are going to succeed. So, if you want to improve your skills, consider an online course.
Here are five easy ways to use technology to boost your start up. The good news is you can do it all on a laptop or tablet, which is why it is always worth investing in a reliable brand like Lenovo.
A High-Quality Website
A website should be your top priority when it comes to using technology to promote your business. At the simplest level it needs to be two things – easy to navigate and professional. Depending on your budget, you may choose to outsource and pay a web designer to set your site up for you. They can do everything from start to finish, including buying a domain name and working on that all-important SEO that increases visibility. This can be costly, but there are alternatives. Consider setting up a site yourself if funds are low. WordPress is a popular template option which is great for anyone lacking in confidence when it comes to technology (and there is plenty of online advice to support you through the process if you should get stuck).
Social Media
Don’t underestimate the impact of social media – with recent statistics suggesting there are 4.48 billion users worldwide, it is a great way to quickly reach a wide audience. Research the different platforms to see which would be the first-choice app for your target audience. Although people of all ages use all the main apps, you will find they appeal to different demographics – for example, Facebook typically appeals to an older age group whereas TikTok is primarily the haunt of teenagers and millennials. If you have money to market your business, these apps can be a good starting point for targeted advertising.
Whether you choose to use paid social media ads or not, you will still reach potential customers/clients. Social media is about engagement so whichever option(s) you choose, ask questions, start conversations, and interact.
Blog
While social media is fast-paced and snappy, a blog for your business gives the opportunity to showcase what you offer in more detail. One of the other advantages of a blog is that it is often chatty and informal, which allows potential customers to get a feel for the people behind the business. You don’t have to be a content writer to have a successful blog – depending on your business, photographs may work. Don’t forget to link your blog to your website.
Mailing Lists
Mailing lists are an excellent way of keeping in touch with anyone who has previously connected with your business. Give people the opportunity to opt into your list and send regular news updates and offers (but not too regular – you don’t want to get a reputation for spamming).
Have fun with your online marketing – starting your business is an exciting time. Good luck!
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