Today, it is highly crucial
for businesses to integrate bulk SMS activities into their marketing
strategies. It is a direct path to opening conversions with the customer and
will always remain open as long as the content doesn’t lose value.
Delivering the right messages
to key audiences boosts the response rates while simultaneously enhancing other
marketing KPIs. And for every campaign, relevant wording remains a prerequisite
for success.
The text message characters
might be, in some instances, limited to 160 characters, but even with that word
count, in bulk texting, you can incorporate links or short codes for better
results. Luckily, there are lots of SMS marketing types that can be used
despite any business model. Here are the 5 major ones:
1. Transactional SMS
These are the type of text
messages used to pass useful information when a customer is using a particular
service or product. In transactional texts, a pre-determined text is triggered
by a customer’s specific action.
For effectiveness, companies
use a bulk SMS solution with an API gateway. This gives room for integration
and reaching more people at once.
Transactional SMS includes
welcomes, order confirmations, shipment updates, two-factor authentications,
bookings, delivery status, payment reminders, among others.
2. Giveaways
If you want people to opt into
your SMS marketing initiatives, then give them something attractive enough to
entice them to join your company or try your products and services.
For example, you can give a
real-time discount in exchange for a subscription, exclusive services,
memberships, or products for subscribing to your SMS marketing, holding
contests to gather subscribers, among other strategies.
3. Broadcast
As the name hints, broadcast
messages serve to convey or communicate an important message. Through bulk SMS,
this message can be delivered to a large group of people almost
instantaneously.
Health professionals can use
bulk SMS for appointment confirmations, cancellations, refers, reminders, among
others. The good thing is, these messages can be scheduled to fit the
appropriate times.
Broadcast messages can be used
in recruitment to increase response rates or source better candidates and get
them on board. It is not just about commerce, but about ensuring that relevant
content is brought to the customer. It has the power to drive action, to
encourage people to do something, and it works.
4. One-time password
One-Time Password (OTP) is a
unique code generated by the SMS software. These types of passwords are valid
for only a fixed period before it expires. Banking apps or any other app that
is configured to be logged in with an OTP are good examples of how some firms
utilize the messaging service.
For such secure authentication,
you need a reputable bulk SMS provider to ensure that the service is tested for any
issues. Celcom Africa has all the features you need to make this a success.
5. Promotional SMS
These are the texts sent to
customers by a company to sell or promote a product or service. They are also
used to generate interest and facilitate direct engagement. They cannot be sent
without the consumer’s permission.
Promotional texts are usually
enticing, beautifully structured, and highly professional. Some of the most
common examples of promotional messages include promo codes, mobile keyword
SMS, sales and discounts announcements, announcements of new products or services,
loyalty rewards, and more!
There are lots of other types
of messages companies can use to grow and sustain customers, which include coupons
and security.
But eventually, since SMS
cannot replace all your other marketing strategies, then integrating it with
your platform comes highly recommended. This cannot be achieved, however, if
you don’t have a reliable bulk SMS provider. Celcom Africa allows you to ensure
that your overall marketing strategy is working.
Celcom Africa makes it
easy to send bulk
SMS directly from your mobile,
web, or integrate your app into a free SMS API.
The bulk SMS portal is
equipped with all the advanced features like automated bulk SMS payment, excel
sheet upload, downloadable reports, scheduling SMSs, and tracking the number of
SMS credits available in your account.
Celcom Africa’s bulk SMS service is comprehensive with great
customer support, zero downtime, and easy to use. The system can seamlessly be
integrated into your business to help you outshine your industry competition.
