WhatsApp For Marketers: How To Use It To Drive Massive Traffic

 

WhatsApp, a text-messaging application, has more users than Instagram, LinkedIn, Twitter, and Pinterest put together. This year, they surpassed the one billion user mark, with users from all corners of the globe.

 

Not only that, but it's also removing email's ever-living life. Email marketing is essential, but consider this: what is your top open rate? 35% of the time? 40% of the time? Yeah. The average SMS text is opened 98% of the time. As a result, Bulk WhatsApp Software is the world's most engaging marketing tool.

 

We're discussing a platform that is actually sweeping the globe. A platform with a large audience and significant engagement that surpassed 450 million monthly active users faster than any other firm.

4 Steps for Marketing on WhatsApp

Now comes the exciting part. Most marketers will tell you that WhatsApp isn't practical because there isn't an easy way to grow an audience. Of course, there isn't a simple solution. It's for that reason that it's worthwhile.

 

This is the purest kind of permission-based marketing. You must both invite individuals to join and provide them with a compelling incentive to do so. Especially because they've provided you with their phone number. Because you can't search for people or pay for them, you can only increase your WhatsApp following using four approaches.

Add them First!

Because you're not even asking a visitor to give up their phone number, this is the simplest of the four methods. This is you entrusting your phone number to the public and allowing anyone to add you.

 

(Hint: For a corporate WhatsApp account, we recommend acquiring a dedicated phone.) You're essentially handing out your own number if you use your own phone number.)

 

This strategy has been employed by European news sites to build enormous audiences. The BBC is the finest example, since they created an Ebola Crisis WhatsApp channel where users can receive up to three health alerts every day. A total of 25,000 people joined that group. And this is all they did:


 

That message appeared in publications, emails, and promotional materials. However, pay attention to how they invite you to join.

 

The BBC would not be able to send them messages if they added their phone number without texting 'JOIN.' You have no way of knowing if someone has added your phone number to their contact list. Once they send you a message, you'll know they have your number.

 

You manually (ugh, I know) add their number to your contacts list once they text you with whatever code you chose, and VOILA...you have their number.

 

You can follow the BBC's lead and mention it in your stories, but inserting an ask in your email signature is a great "set it and forget it" alternative. This effectively asks the reader to respond to your phone number. It also includes the value prop — aka the "why" — in the description.

Target Mobile Users

 This first option eliminates that step, but it requires more effort from you. You merely receive the user's phone number. It is up to you to add that phone number to your contact list.

 

Granted, there are common approaches of presenting this request (Facebook, Twitter, asking your friends). But let me show you a different technique to get people to sign up.

If you want to go any farther, you can target mobile users directly. Isn't it true that they have easier access to WhatsApp?

 

You can utilize a pop-up to target such users, and you don't need any unique coding skills or an MIT degree to do it. Create a List Builder or Scroll Box pop-up. Then you must manually enter the number into your WhatsApp account once more. Do you have some figures? Great!

Now, Create Broadcast Groups

You can message folks one-on-one (we'll get into that later). However, you'll almost certainly want to send a single message to as many people as feasible. That is why you must use WhatsApp to form groups. The problem is that there are several limitations:

 

       You'll Have to Make Your Own Groups: It's not a major deal, but it's worth mentioning. Like LinkedIn, you can't search for existing groups, and every group you create is private.

       You Must Add All The Numbers: Yes, there are more numbers to add. You must manually put in all of the numbers you collect into individual groups, or you must provide a link for them to join your group.

       You Have a Maximum Group Size: Although group sizes are increasing, they are still not vast. A group of up to 256 persons can be formed. You can, however, create an endless number of groups. You can create duplicate groups for your subscribers if not everyone can be in the same group.

 

(NOTE: Larger groups and public gatherings may be nearby.)

Interact one on one

As an early-adopter marketer, this is where WhatsApp gets me all worked up (in a good way). The possibilities are tantalizingly tempting. Consider this platform to be a supercharged version of email. You can communicate one to many, but you can also communicate one to one for a more personalized experience.

                        

They'll also read your message. According to DigitalDefynd, your message has a 70% chance of being opened. Email can't compete with it.  So, personalization is the key to driving massive traffic.

The Bottomline

WhatsApp Business Messaging is a versatile and powerful communication tool that may help you build lasting relationships with your consumers. Here’s where Whatso marketing software will help you kickstart your journey. As a result, a Whatso WhatsApp marketing tool is an important element of your marketing arsenal, supporting your customer experience goals and providing value at key points in the customer journey.

 

 

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