WhatsApp, a
text-messaging application, has more users than Instagram, LinkedIn, Twitter,
and Pinterest put together. This year, they surpassed the one billion user
mark, with users from all corners of the globe.
Not only that, but
it's also removing email's ever-living life. Email marketing is essential, but
consider this: what is your top open rate? 35% of the time? 40% of the time?
Yeah. The average SMS text is opened 98% of the time. As a result, Bulk WhatsApp
Software is the world's most engaging marketing tool.
We're discussing a
platform that is actually sweeping the globe. A platform with a large audience
and significant engagement that surpassed 450 million monthly active users faster
than any other firm.
4 Steps for Marketing on
WhatsApp
Now comes the
exciting part. Most marketers will tell you that WhatsApp isn't practical
because there isn't an easy way to grow an audience. Of course, there isn't a
simple solution. It's for that reason that it's worthwhile.
This is the purest
kind of permission-based marketing. You must both invite individuals to join
and provide them with a compelling incentive to do so. Especially because
they've provided you with their phone number. Because you can't search for
people or pay for them, you can only increase your WhatsApp following using
four approaches.
Add them First!
Because you're not
even asking a visitor to give up their phone number, this is the simplest of
the four methods. This is you entrusting your phone number to the public and
allowing anyone to add you.
(Hint: For a
corporate WhatsApp account, we recommend acquiring a dedicated phone.) You're
essentially handing out your own number if you use your own phone number.)
This strategy has
been employed by European news sites to build enormous audiences. The BBC is
the finest example, since they created an Ebola Crisis WhatsApp channel where
users can receive up to three health alerts every day. A total of 25,000 people
joined that group. And this is all they did:
That message appeared in publications, emails, and promotional materials. However, pay attention to how they invite you to join.
The BBC would not
be able to send them messages if they added their phone number without texting
'JOIN.' You have no way of knowing if someone has added your phone number to
their contact list. Once they send you a message, you'll know they have your
number.
You manually (ugh,
I know) add their number to your contacts list once they text you with whatever
code you chose, and VOILA...you have their number.
You can follow the
BBC's lead and mention it in your stories, but inserting an ask in your email
signature is a great "set it and forget it" alternative. This
effectively asks the reader to respond to your phone number. It also includes
the value prop — aka the "why" — in the description.
Target Mobile Users
This first option eliminates that step, but it
requires more effort from you. You merely receive the user's phone number. It
is up to you to add that phone number to your contact list.
Granted, there are
common approaches of presenting this request (Facebook, Twitter, asking your
friends). But let me show you a different technique to get people to sign up.
If you want to go
any farther, you can target mobile users directly. Isn't it true that they have
easier access to WhatsApp?
You can utilize a
pop-up to target such users, and you don't need any unique coding skills or an
MIT degree to do it. Create a List Builder or Scroll Box pop-up. Then you must
manually enter the number into your WhatsApp account once more. Do you have
some figures? Great!
Now, Create Broadcast Groups
You can message
folks one-on-one (we'll get into that later). However, you'll almost certainly
want to send a single message to as many people as feasible. That is why you
must use WhatsApp to form groups. The problem is that there are several
limitations:
●
You'll Have to Make Your Own Groups: It's not
a major deal, but it's worth mentioning. Like LinkedIn, you can't search for
existing groups, and every group you create is private.
●
You Must Add All The Numbers: Yes, there are
more numbers to add. You must manually put in all of the numbers you collect
into individual groups, or you must provide a link for them to join your group.
●
You Have a Maximum Group Size: Although group
sizes are increasing, they are still not vast. A group of up to 256 persons can
be formed. You can, however, create an endless number of groups. You can create
duplicate groups for your subscribers if not everyone can be in the same group.
(NOTE: Larger groups and public gatherings may be
nearby.)
Interact one on one
As an early-adopter
marketer, this is where WhatsApp gets me all worked up (in a good way). The
possibilities are tantalizingly tempting. Consider this platform to be a
supercharged version of email. You can communicate one to many, but you can
also communicate one to one for a more personalized experience.
They'll also read
your message. According to DigitalDefynd, your message has a 70% chance of
being opened. Email can't compete with it.
So, personalization is the key to driving massive traffic.
The Bottomline
WhatsApp Business
Messaging is a versatile and powerful communication tool that may help you
build lasting relationships with your consumers. Here’s where Whatso marketing
software will help you kickstart your journey. As a result, a Whatso WhatsApp
marketing tool is an important element of your marketing arsenal, supporting
your customer experience goals and providing value at key points in the
customer journey.
