70% of customers expect brands to provide a personalised experience, and a mobile app is the ideal approach to tailor connections with your customers.
If you're a small business owner who believes that having a basic website or a Facebook page will suffice to attract new consumers, you're mistaken.
In fact, firms that limit their visibility to a website run the risk of being bought and forgotten. Consider the following scenario. - A customer discovers you via mobile search, buys something, and then leaves (maybe forever).
Businesses with their own mobile app, on the other hand, may easily retain clients, however retaining a customer through a mobile website is exceedingly tough.
To put it another way, mobile apps have become a requirement for small businesses to stay afloat. In reality, a growing number of small business owners are beginning to see the value of having a mobile app.
According to a research, 42% of small firms have already invested in mobile app development, with 30% planning to do so in the near future.
Many business owners now view establishing a mobile app for a small firm to be a costly and unneeded expenditure. Mobile apps, on the other hand, have been shown to assist small businesses in acquiring new clients and increasing revenue.
In terms of mobile app development costs, you can always take advantage of low-cost mobile app development services to get your app produced on a tight budget.
Here are the top five reasons why you should engage in mobile app development for your small business.
1 - Increase Customer Involvement
Small businesses can easily lose their influence on clients in the midst of all the commotion. Mobile applications come to the rescue in this situation.
A mobile app is an excellent way to keep clients connected with your company over time. It can assist retain existing clients while also expanding the market's reach.
Here's how it works: a mobile app is essentially a quick way to communicate with a brand or company. That means your brand is right there in your customers' pockets. So all you have to do is send polite reminders every now and then to get customers back to your store.
Remember that the more your clients interact and engage with your mobile app, the more likely they are to buy your products.
2 - Marketing Channel That Is Personalized
70% of customers expect brands to provide them with a personalised experience. And a mobile app is the ideal approach to tailor your consumer communications.
Businesses may engage their customers in real-time and build strong relationships with the help of a mobile app. Businesses can quickly remind customers about services and products at the right moment with push notifications.
Furthermore, businesses can personalise push notifications by using user information and location to offer relevant updates to users. As a result, this level of personalisation not only provides considerably superior client experiences, but also aids in the development of deeper ties with your company.
3 - Create a Marketplace for On-Demand Services
On-demand businesses have become quite the trend in recent years, thanks to Uber. The nice part is that customers are enthralled by it as well. A mobile app is the most effective approach to develop an on-demand marketplace.
However, creating an on-demand marketplace does not necessitate the start-up of a new company. It is possible to turn your present small business into an on-demand marketplace.
Rover is one of the companies that has done so. Rover provides dog walking, dog daycare, and other services for dogs. They used to merely have a website and were looking for new ways to grow their business.
They quickly built a mobile app, which has allowed them to expand their presence to over 11,000 cities. In addition to this expansion, they saw a 200 percent increase in the user registration form, with 90% of users booking a service through their mobile app.
Rover's success demonstrates that having a mobile app is the most effective method to expand an existing small business.
4 - It promotes customer loyalty.
One of the best methods to increase customer loyalty is to make your services or products easily accessible. It aids in the establishment of a true relationship with clients and the development of brand loyalty. This is where mobile applications come in.
Through loyalty programmes, mobile applications give a valuable opportunity to reward your customers. It's a tried-and-true promotional approach in which businesses reward customers who have used their mobile app for a long time with money and coupons.
Simply said, loyalty programmes aid in the collection of vital user data as well as promoting client loyalty.
5 - The mobile phone is king!
Nowadays, mobile is where all the action is. Our lives are almost entirely centred on our devices.
Since 2008, the average smartphone user has increased his time spent on his gadget from a few minutes to roughly three hours per day.
Furthermore, 90 percent of those 3 hours is spent interacting with applications, while only 10% is spent exploring mobile websites.
What's more, 79 percent of all smartphone users have made a purchase through a mobile app in the last six months, which is significant.
These figures show that developing a mobile app for your small business is a wise investment.
