When you decide that it is time to hire a digital marketing agency in Sydney, there are many aspects to consider. This blog post will cover eight things that you should think about before hiring an agency. It's important to take your time and choose the best fit for your company so you don't end up wasting money on a poorly performing agency.
- The first thing to consider when hiring a digital marketing agency in Sydney is whether your business needs an agency at all. Many companies are doing the majority of digital marketing in the house these days, especially for smaller businesses who don't have a lot of clients or revenue coming in. If you decide that you want to hire someone else because it's too much work for one person, make sure they can take over completely and not just part-time.
- Once you know what services need to be done, do some research into agencies that offer those specific services. It's best if they specialise or focus on one segment instead of trying to juggle multiple areas like SEO, social media management and web design, etc.
- Check out their previous work examples online so you can get a feel for what they can do for your business. If you find that the quality of their digital marketing doesn't look good, then it's probably not a great idea to hire them because this means they don't know how to optimize websites and appeal to customers online.
- Make sure there is someone on staff who will be responsible for managing the work with the agency (or agencies). It might feel like an unnecessary expense but if they are doing any kind of SEO or PPC campaigns, you want somebody following up with Google every month so nothing falls through the cracks.
- Get several quotes from different companies before making a final decision about which one(s) you would like to move forward with. You should also ask each company how many hours they will dedicate to your account each month, how long it takes them to do their work, and what kind of results you can expect.
- You should also ask the agency about its policies regarding availability if something goes wrong with one of their campaigns. If Google decides to change things around or start penalising certain websites for not following guidelines properly, are there backup plans in place? How much time does this take away from running other accounts?
- Be sure that everyone on both sides is clear about deadlines before starting any new projects together. If an agency has a lot of clients then it's understandable that timeliness might be affected but if they don't deliver by when promised, make sure you get some money back! This should be included in their contract.
- Make sure you are both on the same page about what work is included, how long it will take to do, and any additional charges that may occur along the way. If they can't tell you exactly what each service costs then this might be a red flag because there's probably something more hidden beneath the surface that could end up costing your company even more money if not handled properly.
- It's also important to know whether or not monthly reports will be provided with detailed information regarding which keywords were used for search engine optimization (SEO), including clicks, impressions, ranking changes, etc., as well as some insight into traffic sources like PPC campaigns or referrals from social media sites like Twitter and Facebook. Without proper reporting it can be difficult to know exactly what strategies are working and whether or not the agency is doing a good job.
- If you don't get along with your digital marketing agency, then there's no point in hiring them because they won't do their best work when forced to deal with clients who aren't pleasant! Make sure everyone involved gets along well from the start so that things go smoothly during all future projects. You should also make sure any team members will have access to each other through email accounts for easier communication throughout the day.
- Agencies usually charge between $200-$500 per month depending on how many services need to be done and if one person is going back and forth constantly or multiple people are assigned specific tasks like SEO and social media.
- It's important to find an agency that has a solid reputation in the field because this means they have lots of experience when it comes to digital marketing campaigns. If you're not sure if their work is any good, just ask for references from other people who have used them before! This way you can hear about what kind of service was provided vs. someone who isn't actually familiar with how well things went.
- Make sure your contract includes details regarding cancellation policies in case something goes wrong or one party decides they don't want to continue working together anymore. You should always try mediation first so there are no hard feelings later on but sometimes these kinds of issues happen unexpectedly which is why it's important everyone knows how to handle certain situations.
- If you're working with an agency in Sydney, make sure they are located in Australia and not offshore because this means their work will be within the same time zone as yours which is important for making deadlines. Even if it's just a few hours difference, these can end up costing companies thousands of dollars when things go wrong!
