If you have an activity that you also advertise on social networks, know that you have an important tool on your side: the popular hashtags. The hashtag is nothing more than a keyword preceded by the # symbol that comes with the post and helps the post itself (article, news) to be indexed and get more visibility.
The first social network to have introduced the hashtags as an integral part of its strategy was Twitter. But also Facebook, LinkedIn and visual social media like Pinterest and Instagram soon followed the trail. So each post that is published on the network, if accompanied by its own hashtag, is indexed for that keyword and as such can be searched and viewed by users.
Some, then, become real popular hashtags, or trend. And who uses them, of course bingo.
How to search for popular hashtags on Twitter
On Twitter, hashtags work as thematic aggregators. It means that the posts that contain them can also be viewed by those who do not "follow" the profile page. An extra gear, in short, for activities or people seeking visibility through Twitter and in general through social networks.A tweet with hashtag can also be seen by those who do not follow the profile, by non- followers
But how do you search for popular hashtags on Twitter? Entering the social network from your profile, on the top left there is a box marked with the symbol #. Clicking, a box appears with the word Trends for you. Below are the trend hashtags, in fact, updated in real time? Using them in your posts guarantees greater visibility to all those who organize their information flow based on the # trend like if you have a website who provide Wikipedia page creation services so you should use hashtags related to education or writing etc.
So, searching through the popular keywords you can package your tweet, simply by typing the hashtag preceded by the # symbol. This simple command allows Twitter or any other social network to create a real hypertext link, coloring the word blue (in the case of Twitter or Facebook) or bolding it (in the case of LinkedIn, for example). Anyone can click on the hashtag and view all the posts that contain it as if they were a playlist.
How to create popular hashtags
If you want to create a hashtag to launch a new version of your flagship product, a new product or a new collection or propose an innovative and targeted service, creativity reigns supreme. Always remembering that to create hashtags that generate visibility it is necessary to avoid generic keywords to the advantage of specific words. The reason is easy to say.
Generic hashtags are used by many more people and emerging in the river of daily tweets is almost practically impossible. Better to go into the specific and maybe, to try to bring out your article, place it alongside a more generic hashtag. Entering a maximum of 2-3 per tweet. Even on Twitter, in fact, the rule holds: little is better.
The hashtag is a very powerful one-to-many communication tool
The popular hashtag becomes such even when it is created from scratch. You can create one, as long as it is understandable, pronounceable and easily memorized and then always use the same in all the posts of your virtual community (i.e. in tweets or posts that display the followers).
Then remember: in the voracious flow of everyday social communication, the popularity of a hashtag can become extinct in a few hours or days, especially if linked to events that express a temporary nature by nature. More original hashtag, on the other hand, can last longer over time, especially if well targeted within the reference community.
