IMARC Group says the Indian customer relationship management market size has reached USD 2.30 billion in 2024 and is expected to reach USD 5.16 billion by 2033. The market is expected to grow at a rate of 9.40% during 2025-2033. IMARC Group also reports that the companies are implementing AI powered solutions to improve operational efficiency and, due to the increasing demand for data-driven insights, lead management, customer retention, and decision-making across industries.
But when a significant number of CRM options are available, the major question arises: how to pick the right one? It is really important to understand the need for a CRM that can offer intuitive features and scale with your unique needs and goals. We have brought the top 10 CRM Software Companies in India by analyzing market presence and customer feedback. Let us explore leading CRM software companies in India.
Top 10 CRM Software Companies in India
1.WHSuites: Leading CRM Software Company
The first in the list is WHSuites that offers comprehensive and intuitive customer centric CRM solutions in India. WHSuites is not only selling software, but offers a comprehensive environment that is especially designed to streamline every step of customer journey. By offering tailored solutions for your unique needs, WHSuites is among the top CRM software companies in India. The platform offered by WHSuites is known for its user-friendly interface and is easy to use. It also offers your business the clarity that is needed to make data driven decisions and future trends.
Key Services & Features:
- Sales Force Automation
- Marketing Automation
- Customer Service & Support
- Analytics & Reporting
- Customization & Integration
Industries Served by WHSuites for CRM Software In India:
WHSuites is committed to serving multiple industries for CRM software in India:
- Real Estate
- Education
- Healthcare
- Financial Services
- Retail & E-commerce
- Manufacturing
- IT & Consulting
Address: 3rd Floor, Showroom NO. A-303, A-304, Ambala Chandigarh Road, Mohali, SAS Nagar, Punjab
Here is a complete list of the best CRM Software companies that are making a powerful impact in India:
2. Salesforce India
Salesforce is known for its extensive cloud based ecosystem with unparalleled scalability. The company offers comprehensive features and powerful analytics that can make Salesforce a top choice for companies that are looking for a comprehensive solution. The company also benefits from extensive training resources.
Industries Served by Salesforce India include:
- Financial Services
- Retail
- Manufacturing
- Consumer Goods
- Healthcare & Life Sciences
- Education
3. Zoho CRM
Zoho CRM is a part of Zoho One Suite that has gained extensive recognition and stands out for its comprehensive integrated business applications. The applications offered by Zoho CRM are the ideal choice for small to medium sized businesses. If you have a business and are looking for an all-in-one platform, then Zoho CRM can be the ideal choice. The company is known to offer user-friendly and responsive software in India.
4. Microsoft Dynamics 365
The company Dynamics 365 is known to offer a powerful CRM solution that is deeply integrated with the Microsoft ecosystem. It is a first choice for the larger organizations and provides a seamless data flow throughout business functions. The company is a first choice for the companies that need robust ERP and CRM functionalities.
5. HubSpot India
HubSpot is the company offering CRM software that is designed to complement the philosophy. The company is committed to offering paid tiers that expand into comprehensive marketing automation, sales hubs, and CMS. HubSpot ensures that all the elements, like automation, service hubs, sales hubs, and a CM,S work together seamlessly.
6. SAP CRM
SAP CRM is designed for the businesses like large enterprises and global corporation. It offers a highly scalable and deeply integrated solution that can manage the complex customer interactions across multiple industries like sales, service, and marketing. The strengths that SAP CRM offers include handling immense data volumes and complex business processes.
7. Freshsales (Freshworks)
Freshsales is a product of the global company Freshworks that offer AI powered sales CRM which is design to enhance the speed and simplicity. The company offers visual sales pipelines and provide AI driven lead scoring. It may include integrated phone and email that can make the communication seamless.
8. LeadSquared
LeadSquared offers a powerful sales execution and marketing automation platform that is particularly designed for high volume sales ecosystem. The company serves multiple industries like education, financial services, and real estate in India. The company is known to offer comprehensive lead management that ensures your leads and every interaction are tracked properly.
9. Vtiger CRM
Vtiger CRM is known to offer a flexible and highly customizable CRM solution that offers appealing services for a comprehensive range of businesses. The company covers sales, marketing, and customer service functionalities that allow users to tailor the platforms to fulfil the exact requirements of the businesses. The open source offered by Vtiger CRM means extensive integration possibilities.
10. Sage CRM
Saga CRM has a reputation as it focuses on providing comprehensive sales and customer service functionalities for the businesses. The company is also known to offer seamless integration that is user friendly, seamless functionality with robust reporting capabilities that can help businesses understand the businesses can streamline their operations.
Your CRM Questions, Answered:
Question 1. What is CRM? Why should I use CRM software while I am in India?
Answer. CRM allows you to maintain all the records of your interactions with all your customers in one location. In India’s highly competitive market, customers expect prompt and relevant communication, which requires a fast response time and personalisation of service delivery from an organisation, hence enabling a company to build a relationship of trust with that customer.
Question 2. Is an Indian CRM company better than a global company?
Answer. While there are advantages to both, the advantages of Indian CRM companies are that they will typically have products designed specifically for the requirements of Indian customers. Many Indian CRM companies will have the necessary integration into local payment gateways, support for regional languages, and pricing structures that can be easily integrated with the Indian market.
Question 3. How much will an Indian CRM system cost me?
Answer. Depending on the business type, CRM pricing can vary wildly from paid versions to free tiered versions, with many different price levels within the CRM structure of CRM’s available in India today. With so many options available, determining an appropriate price point will depend on the number of users your business has, business size, features offered, and the required features of your business.
Question 4. Is it possible to access my CRM on my phone in India?
Answer. Yes. Top CRM software companies provide robust mobile apps. In a country like India with high mobile internet usage, having CRM accessible on the go is non-negotiable for sales reps and customer service teams.
Question 5. What is the biggest mistake that businesses make in selecting a CRM?
Answer. Viewing it solely as software! The biggest mistake businesses make is not aligning their CRM with the actual processes of sales and customer service in their business. CRM is a tool, not magic! To get the most value from a CRM, businesses must align their overall CRM strategy with their overall sales and customer service strategy prior to using the software.
