When done correctly, launching a new supplement line can be an
exciting and rewarding experience. To ensure that happens, brands must ensure
that all aspects of the launch process go smoothly. This includes everything
from finding the proper private label manufacturer to choosing the perfect
packaging for their products.
Develop a Marketing
Strategy
In this competitive industry, you must create a strategy for
marketing your supplements and creating repeat customers. Consumer buying
decisions are based on trust, so building and maintaining that trust is
essential. Select a supplement
manufacturer that understands
your brand and goals. Look for manufacturers that can provide formulating,
sourcing, blending, manufacturing, and packaging services. They should also be
able to offer customized labeling and shrink labels that will add to your product's
appeal. Check the manufacturer's minimum order requirements. This way, you
won't waste money on products you can't sell. Also, review their margins to
ensure they are within your target range. Ideally, a 75% or higher gross margin
would be best. This will give you the best chance of success, especially if you
scale with paid advertising.
Identify Your Target
Market
A supplement company needs to identify and target its core
market. This includes determining the demographics and preferences of consumers
to inform branding decisions and content creation. For example, supplements
marketed to fitness enthusiasts and "weekend warriors" should feature
bold colors and easy-to-read fonts. This will help make the products stand out
on shelves and resonate with this audience. Developing high-quality supplements
that align with your target audience's needs and expectations is essential to
standing out in the competitive dietary supplement industry. Personalized
recommendations, online tools, and exceptional customer support can boost your
brand's visibility and sales. Also, consider partnering with brick-and-mortar
stores to leverage their physical presence and sell your supplements on a
commission basis. This will help you minimize marketing costs while expanding
your reach.
Develop Your Product
Starting a supplement brand is an exciting yet intimidating
venture. The best way to minimize risk is to form a limited
liability company (LLC). This
business structure protects your assets from any possible business debts or
lawsuits. Before choosing a custom contract manufacturer, research their years
of experience, references, certifications, specific department procedures and
specifications, and minimum order quantities. Ask about their cGMP warehousing
facilities and ensure they comply with regulatory guidelines. Thoroughly
vetting your custom contract manufacturer is essential for a smooth product
launch. A quality manufacturer can focus on production and marketing while you
are busy developing your brand image and designing a marketing strategy to
bring people to your new products. Marketing includes everything from social
media to grassroots strategies like leaving flyers at the reception and waiting
rooms of gyms, salons, and spas.
Choose a Name and Logo
In the supplement business, brand image is everything. A great
custom contract manufacturer will prioritize your company's needs, provide
quality products, and build trust with you and your customers. Look for
manufacturers who offer both stock label and custom label options. Some will
even print your brand name and logo on the labels for a more professional
appearance. Choose a company with experience in the supplement industry that
offers a variety of product formulations. Their expertise will help you to
formulate the perfect product for your niche market and target demographic.
Review minimum order requirements and how long it will take to receive your
first batch. You want to save money on products you can sell. Also, ensure the
manufacturing company will work with you to schedule reorders and avoid
out-of-stock situations.
Decide on a Packaging
Design
When evaluating supplement contract manufacturers, consider
their production capacity and capabilities. Ensure they meet your specific
product specifications, including ingredient sourcing, quality
control measures, and
regulatory compliance. A manufacturer focusing on a quick manufacturing lead
time could help your brand if their products meet your exact specifications in
the long run. Select a custom contract manufacturer who can offer you both stock
and custom-label options for your supplements. Custom and shrink labels will
help you further differentiate your brand in the eyes of like-minded consumers.
Ultimately, consumer buying decisions are based on trust, efficacy, and
consistency. Picking the proper custom supplement manufacturer will ensure your
products deliver all that to first-time and repeat consumers.
