Data is the primary driving force of commerce in 2022! Humanity due to the contemporary internet dependencies generates a gargantuan amount of data every day. Most of which can still not be made into sense. But thanks to the recent developments in computer sciences and allied disciplines we can utilize a lot of it! However, making successful commercial decisions with the help of data requires adeptness in both management and data science. And professionals armed with all the relevant skills are extremely rare and thus, valuable in the industry. The roles are rewarding and brilliant minds are flocking towards the same from a plethora of disciplines.
The wisest course of action is to enroll in a PG program in data science and business analytics. For a holistic understanding of the latent potential of data. And harnessing the same for commercial purposes.
This article will try to guide those drifting enthusiasts and mid-career professionals looking for a reliable and authentic upgrade proposition. Through an elaborate discussion of industry expectations and sketch a picture of an ideal course from the discussion.
The opportunities
This section will shed light on the opportunities that can be availed by both data science and business analytics professionals. Naturally is an intersectional area of work in commerce.
In product
A business analyst or a data scientist at the helm of product management and marketing deals with huge amounts of end-user feedback data. And gets in touch with the expectations and grievances of an entire customer population. And based on this analysis determines the necessary changes that are needed for the preservation of product relevance.
Also, an analyst analyses the internal resources and performance data, to assess the fitness of an organization. And ensure the operational limitations are not exceeded and the workforce remains productive for a long time to come.
In marketing
In marketing, the purchase and investment data are used for sketching the shopping habits of an entire population. That too with a temporal aspect to it! By analyzing this data, an analyst can predict who is willing to invest "how much" in a product and precisely "when". Thus, without involving a lot of resources, these customers can be treated with ads and engaged with bots.
In administration
In administration, the responsibilities are to determine the safest course of action and enlighten the teams regarding their roles. Thus, along with interpersonal skills, an administrator must possess prescription and instruction communication skills. The complicated analysis results of data must be simplified into lucid and understandable instructions that everyone can follow. And of course, understand their roles in the bigger picture.
Being an administrator involves the possession of leadership skills that matter! An administrator must get in touch with the workers individually and understand their ordeals. Help them if needed and never push them beyond what's possible. Thus keeping the goals possible to meet and the team rewarded, free of unwanted stresses.
The ideal course!
The curriculum
The ideal PG program in data science and business analytics must be an industry-aligned one! The data education sector in India is bred from the demands and expectations of contemporary industry. Thus, the best courses are expected to develop the most aligned professionals. A curriculum thus must be updated regularly with changing trends in the industry. And concentrate on preparing students for diverse professional circumstances.
The faculty
Data and business analytics education is restricted to a few long-standing institutes in India. Thus, the best courses are developed and delivered by the leaders in the industry. In most cases, a good course is administered by practitioner teachers, adequately aware of the expectations and changing trends in the industry. Also in possession of years of experience in placing students into relevant and key positions in the industry. Thus, placing another batch of students is mostly a cakewalk for them. Thus, the best PG program in data science and business analytics must be led by experienced faculty involved with academia and industry for years.
Scopes of hands-on training
The alliances and collaborations of an institute determine the scope for a student to acquire hands-on experiences. A well-connected and reputed institute is expected to work closely with the industry for mutual benefits. And this relationship exposes a student to a plethora of circumstances and skill development opportunities. And given the expectations from data and business analytics professionals, this exposure is essential. Thus choosing an institute with significant collaborations is the wisest course of action.
