If someone was to make a list of businesses that were affected during Covid, then barber shops would rank high. A completely hands-on business, barber shops saw declining sales and meager customers, which is why there’s real need to fully leverage this post-Covid period.
If you own a barber shop - or are a barber yourself - and are focused on perfecting the trade but are a bit clueless when it comes to the marketing side then promotion might be tough. Luckily for you, I’ve gathered a range of tips, tricks, and marketing strategies that will help your barber business take off once more, and I’m about to share them with you!
Without further ado, here’s how to market your barber business for success:
Revitalize your Logo!
First things first, since you’re entering a new, Covid-free era, it’s about as good a time as any for a little rebranding! Don’t worry, I’m not asking you to throw away the essence of your brand, just to take it up a notch.
And of course, we start with the logo! If you’re going to promote your barber business to the top, then it’s time to ditch the outdated logo and go for something more modern - think sleek, sharp edges or fun curls - basically anything you can incorporate into your barber shop’s theme.
Having been immersed in the branding world for what seems like eons now, I’ve gathered what it takes to create a good logo, and my go-to is always PosterMyWall’s logo maker. Gone are the days when you needed to take out the tools and do everything from scratch, instead, receive the help that comes your way and pick and tweak one of the many, many logo designs available on the PosterMyWall website. Believe me, your time (and bank account) will thank you - I know mine did!
Become Member Exclusive!
People love feeling special, especially if it’s their favorite brands putting them a step above other customers. An awesome way - that’s tried and tested - to promote your barber business is by offering a member’s club.
Customers can sign on to the club with a nominal fee and in return avail exclusive benefits such as points tracking that are redeemable for awards, special discounts, and first access to holiday promotions and new services.
But of course, one of the most important things to pay attention to while developing a member’s club is the branding around it. Encase your barber member’s club with an air of exclusivity and luxury, putting the experience a step above a regular trip to the barbers - the more attractive you make it, the more customers you’ll be able to draw in.
Work with posters
Posters are a solid ten out of ten marketing technique - not only do they stick in the mind long after we see them, but it’s so easy to keep one, helping brands everywhere stay with a potential customer for longer.
And you can do that too by advertising your barber business through posters! Of course, the first part is the design - if you’re going to have any poster success, then the design has to be killer. Play around with your brand’s color palette, being confident enough to add bright pops if needed, and incorporate the stylistic elements and shapes that are home to your barber brand. Remember, the more your posters scream at you, the more people will remember it and visit you!
Being no designer myself, I’ve always gone to PosterMyWall as my go-to poster designing destination. I’ve found the platform super easy to use and accessible - things that are pretty much non-negotiables with my schedule - and, it really didn’t hurt me to be using PosterMyWall for free and saving up on those graphic designer bucks. In fact, PosterMyWall is bound to have tons of customizable barber poster templates - they add new designs each week - which will be perfect for your brand.
TikTok’s Calling!
Who would’ve thought that the marketing world’s biggest weapon would become a platform known for its short clips postable by anyone and often accompanied with trademark-like sounds? Yes, I’m talking about TikTok - and if you want your barber business to take the frontline, then it’s about time you get on the app!
Get your staff involved and post short reels dancing along to TikTok routines and doing fun challenges - make sure to leverage hashtags here to really maximize on that reach. And of course, showcase your work using clients that are comfortable to appear on your profile. After all, there’s no better proof than experience.
So, if you’re looking to take your barber business to the top then these marketing techniques should be your mantra. Soon enough, you’ll have customers piling in the door and leaving satisfied!
