The legal profession is one of the most financially-rewarding careers of all time. Associates in law firms can enjoy a $120,000 to $160,000 annual salary. Whereas partners could gain as much as a million dollars.
However, like in any business, gaining more clients is a must to catapult one’s career to greater heights. Of course, it would just be a piece of cake for seasoned attorneys of big law firms to gain and maintain clients.
Unfortunately, it is not the case with solo practitioners. Thus, the use of search engine optimization (SEO) strategies could be a game-changer for them to get new clients.
For this reason, consulting the Law Firm SEO is highly advisable. Not only will it grow your legal career, but it will also provide you with other opportunities to explore.
Strategies to Gain Clients through SEO
Establish your Website
Of course, having an online presence would mean that solo practitioners must be searchable online. At the very least, attorneys must have their social media accounts and also develop a website.
These online accounts or websites must contain your credentials, office hours, contact details, and other necessary information for people to get in touch with those solo practitioners.
Also, the website may display interesting contents to gain readers or viewers that may become prospective clients. Hence, it may also include how to set up an appointment and payment modes and options.
Moreover, neophyte solo practicing lawyers have a meager client base, and being searchable on Google may increase it. It may reach potential clients near the lawyer’s locality and it may even reach prospects from far beyond.
Optimize your Keywords
Secondly, your social media accounts and websites are nothing if it does not contain high-ranking keywords. Keyword search is a fundamental element of SEO strategies.
Keywords on the internet are similar to magnets. It attracts any online material like ads, blogs, and websites alike whenever someone searched for something by typing that particular word or phrase.
Similarly, the goal is to use keywords that would rank high on the google search engines and infuse them into the practitioner’s site. Fortunately, there are online tools that gauge keywords’ searchability rankings.
But, of course, you don’t simply use keywords alone because these words or terms form part of the content.
Create your Content
Webpage contents are also essential in SEO strategies. It is where strategists infuse the keywords that would rank on Google.
Contents may vary into guest posts, blogs, video-recorded materials, and even a digital marketing campaign. Usually, these contents are interesting, informative, and educational.
In the same manner, solo practitioners should invest in this area by posting case studies, lectures, explanations on certain legal disputes, etc.
Professional content writers and creators are skillful in integrating such keywords without sounding off or awkward. Highly attractive content for whatever purpose o niche lures internet users to keep visiting such pages. More visits increase the likelihood of traffic, interaction, and even sale.
That’s why online content creators must determine who their audience would be and in what niche or expertise do they wanted to be easily recalled. They may want to consult the public about the content they wanted to read or view through comments and feedback mechanisms.
By doing so, the solo practitioner may not only optimizes the keywords but also show them their credibility and expertise in discussing complex matters in the same field.
Gain Reviews
Reviews are powerful marketing tools that could make or break an online brand because they represent clients’ experiences. Satisfaction leads to positive comments and even referrals. But expect to receive negative and even harsh comments when clients had the worst experience.
The key component here is the solo practitioner’s display of excellence and customer service. More often than not, satisfied clients are those whose life had become comfortable or whose issues had been resolved. Also, you may gain reviews for the content created on a lawyer’s website.
Moreover, reviews do not only make your brand reputable, but it also increases the website’s trust rating as measured by Google. Therefore, it also increases the website’s searchability.
Use of On-Page SEO
On-page SEO refers to the process of rank increase of the individual web pages of a website. Specifically, this also implies using high-ranking keywords for each web page. Hence, it also includes producing unique content on each web page.
Furthermore, on-page SEO allows Google to know what the website is all about, what it does, and what it offers.
Know the Numbers
Speaking of creating content, determining which page or content had been effective to drive traffic to the website is also important. Indicators include visits, reads, views, likes, and shares.
But the most important among them is the conversion or the effectiveness of your content to produce sales. It means how many have availed of legal services or bought items linked on your law firm site.
Google Analytics has been in charge of this aspect of SEO strategies. It does not only measure the web pages’ reach but also determines where your audience comes from, age ranges, gender, and other preferences. Also, it gives a time horizon when your audience peak and when they lay low.
Nonetheless, by knowing these numerical insights, SEO experts could make the necessary adjustments to the variety of content and other technical aspects that may improve the website or web pages’ rankings.
Conclusion
As it appears, there may be numerous benefits for solo practitioners as they use SEO strategies. It may expand its client base by making its presence felt in an online environment. Plus, the public may recognize the law firm's credentials, expertise, and range of services.
However, to do that, one must be keen on details in applying the strategies correctly. From the keyword search, content planning and creating, reviews, and the use of Google Analytics. Thus, it appears complicated and quite grilling.
Regardless, these SEO strategies are worth applying because they have been found effective in many industries, including the legal profession.
