Five Checkpoints For A Digital Marketing Agency

Digital Marketing agencies can bring a great change to your business. With the increasing trend of such creative agencies, you need to find out the best for you. The question which arises here is which can be a great agency for you. Below are some important checkpoints which you can keep in mind before selecting your digital marketing agency.

  • An Appealing Website

Any reputable digital marketing firm should have an up-to-date website. If they use good SEO practices, you should be able to easily find them on Google by searching for their core services and geographic area. 

Their website should be modern and engaging, and it should include all of the key elements of an effective inbound marketing strategy, such as an active blog, responsive design, intuitive navigation, and an effective conversion strategy with calls to action, among other things.

  • A Great Team 

A great digital marketing agency comprises a diverse set of talents and expertise. Look at their team—can you find them online? Marketing Agency Ottawa will be proud of its team and will place them in the spotlight. They should be a multi-disciplined team of experts in their respective fields, such as design, development, SEO, content strategy, social media, brand development, and so on. Is the owner or founders involved, and are they reachable?

  • Experience

Examine their messaging and how they describe themselves—do they communicate in your language? Do they meet your requirements? Examine their portfolio for experience working with clients your size (would they consider you to be too small or large a client? ) and within your sector (will they be familiar with your problems and have expertise fixing them?).

Is their presentation geared to your needs when you meet with them—have they done their homework?

  • Expertise In Using Tools 

They've got the tools they need to get the job done, as well as the experience to know how to employ them. Inquire about their project management software, as well as the tools they and their team use to track website performance and Ottawa SEO Services (Google Analytics, Moz, Hubspot), inbound marketing (Hubspot, Marketo), social media analytics (Sprout Social, Hubspot), email marketing (MailChimp, Constant Contact, Hubspot), CRM (Salesforce, and did we mention Hubspot? ), and so on. We are a Hubspot Partner Agency, but we are also a Moz shop with a Moz Pro membership, as well as Sprout Social, Salesforce, and Marketo subscriptions. Any agency, however, should be familiar with all of these tools and know when to use them and when to disregard them. 

Many tools use analytics to evaluate content or data based on averages, but seasoned marketers know from experience that thinking outside the box can put you on the cutting edge and yield far greater results.

  • A Culture You Feel Like Fitting In 

If all goes well, your digital marketing agency will be working closely with you and your team for a long time. So their culture must mesh with yours. This is a much more subjective aspect to assess, but it is still significant. Is there anything extracurricular that the team discusses on their website? 

When you meet with them, do they appear to be having a good time? Chances are, if they have fun together, they will work well together—and even better for YOU.

You might find this process a Lil complicated, but trust us it will be fun. Complete your checklist, do your homework, and do proper research and you will find the best fit for you.

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