What is the importance of organic SEO?



 The importance of SEO cannot be underestimated, but it often still happens on a large scale.

Almost every business has a website these days. Logical, too, since people are increasingly looking for answers online. A search engine like Google is almost always the starting point for this. It is therefore important that your website is at the top of Google.

But how do you do that? Online advertising (SEA) is a quick way to rank higher in Google. The disadvantage is that that mention – and therefore the traffic to your website – also immediately disappears when you stop advertising online.

The alternative? Investing in the organic reach (SEO, Search Engine Optimization) of your website. This means that you do not have to pay for every click on your listing, as is the case with SEA.

Yet the importance of SEO is underestimated by many entrepreneurs, because it can take a while before you reap the benefits. Unjustly, if you ask me. I am convinced that SEO can be important for any company, you just have to get clear where exactly the value is for you.


The importance of SEO

Very often I get the question from entrepreneurs what the importance of SEO is. My answer? Just type the search term “what is freelancing?” in Google. After the first search results appear, in most cases people click on one of the links on the first page.

This brings us directly to the first answer. Is your website not in the top 10 of Google for terms that are relevant to your company? Then there is little chance that people who search for what you have to offer will ever find your website. You can read more about this in this article about why SEO is important. There, it is explained on the basis of buying apples or growing them yourself how SEO and SEA complement each other.


What exactly is SEO?

By now you know the importance of SEO (without it people will not find your website and you will have to keep paying for your traffic). But what does SEO actually mean?

SEO stands for search-only optimization, or search engine optimization. So literally it is optimizing your website for search engines, but it goes even further than that. It is important that your website is optimized for both search engines and visitors.

Need help optimizing the website after reading these articles? Please send a message to the SEO agency


A few concrete benefits that show the importance of SEO

The traffic that visits your website via the organic search results is free, where with SEA you pay a certain amount for every click. It is often said that SEO is free, but of course it takes time and money to reach those organic positions. Outsourcing your SEO can certainly be a costly affair, although it can also yield good results.

Fortunately, you can easily get started with SEO yourself. Then it is important to stay informed of the continuous Google updates. Google constantly adjusts the algorithm that determines which site appears at the top for certain terms.


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