When I heard about TikTok's recruitment sound, I finally thought it was time to dive deeper. I'm not a TikTok user, so I thought I'd download an app for this blog! Upon arrival, I was immediately blown away by the video. It took me a while to redirect myself when random videos flashed on the screen, but I kept moving around the app. I saw trend hashtags and videos and then all of a sudden, I laughed out loud! From men making dramatic jumps to pizza rolls at home to women who recorded videos of your angry partner during zoom meetings, I had easy (and quick) fun.
Then I decided to get serious and look for "career advice" because it was a recent hashtag trend on TikTok (and it might be a little more relevant to the video in which a man asked for pizza rolls). Running home is shown.) What I thought would happen. A series of serious videos, what were the videos that really made me laugh out loud! I didn't expect career tips to be both educational and entertaining! Could TikTok really be a great place for recruiters?
In this blog we take a look at what TikTok means to recruiters: Is recruitment the right place? What are the benefits of using it? What videos do you post there? What should you think before using it? We will consider all of these questions and also investigate the rumors that TikTok is currently a pilot.
First, what is TikTok?
Before downloading the app, I knew what TikTok was, but you never knew how to use it. If you're not familiar with TikTok, this is a social media application that lets you create short videos. You can add effects, filters, speed, add backgrounds, share videos together and much more to your videos! If you watch a video, you can browse by topic, trend hashtags, hashtags or themes, and follow users. In the app you can find a variety of videos from dance videos, toys, videos, videos for pure comedy. There is no such thing as a https://tiksss.net/!
This is great, but what?
In 2020, TikTok surpassed Facebook, Instagram and Zoom to become the most downloaded app in the world. According to a recent statistical report, TikTok users range in age from 39 years, 30% to 20-29 years. Population in the workforce after the retirement of Baby Boomers. Millennials have become the largest group of American workforce professionals, accounting for 1/3 of the workforce. (3)
If one thing is clear from these statistics, the use of TikTok is growing rapidly, especially for the younger generation. Companies want to stay ahead of the candidates needed for opportunities, so more staffing and hiring companies have reached out to TikTok, where the largest workforce population is being spent.
How do companies use TikTok for recruitment?
Statistics show that Tiktak can be an unusual place to spend time collecting candidates. How do you apply for potential candidates in TikTok? Which video should you post? Here are some different video ideas that companies can try to attract talent:
Promote work using hashtags.
HBO has started working on TikTok using the hashtag #HBOMaxsummerintern and has received 300 applications. (4) Hollister clothing brand has also experimented with recruiting job seekers with TikTok. To promote applications for social media positions, he created a promo video with Montana Tucker. Job seekers are urged to use the hashtag #HCoHireMe and post videos that revive t-shirts.
Even if you're not a big corporation like HBO or Hollister, here's to using hashtags on TikTok, complementing your written videos about work, or encouraging others to post videos using your hashtags. Here are some examples.
Tips and career advice
Companies can also post videos that offer job search tips and career tips. While searching for "Career Advice" on TikTok, a lot of videos came up! Although the videos are interesting, the highlights. They don't have to be funny, but you want them to be sharp and entertaining. Videos of 60 seconds or less are ideal. TikTok videos can be up to 15 seconds long (as you type in TikTok), but you can add up to 4 15 second videos at once. You can make these videos interesting by adding text, filters and backgrounds.
