We are definitely living in a digital age, as we move towards the next dimension with the Internet of Things (IoT) and the rollout of 5G, which offers 10x speeds. Soon the entire planet will be connected via Broadband 5G from the thousands of low-orbit satellites Elon Musk is launching and the business world has totally switched over to digital solutions. Social media has a long and colourful history, when a few Yale students created an online network for students to communicate, which eventually morphed into Facebook, the social media giant with billions of users.
Social Media Marketing (SMM)
There are two main strategies that are used in SMM; the first and perhaps most obvious is advertising, placing rich content onto people’s feeds and there are many variables to ensure you are reaching your target groups. These variables include:
- Geographical location
- Language
- Gender
- Age
- Profession
Take Facebook advertising, for example, where you can have one Facebook post reaching a few thousand users and with the right content from the King Kong Facebook marketing team, you can expect a good ROI with a Facebook marketing campaign. You can’t afford to make mistakes when interacting with your social media followers, which is why most businesses hire an SEO agency to handle all aspects of digital marketing.
Generating a Social Media Following
This is the second way to use social media as a marketing tool; create engaging content and interact with users offering useful information and people will ‘follow’ you. A leading Australian SEO agency would have an in-house team of social media marketers and they would take control of all your SM accounts and over time, build a large following that will see a surge in sales.
Why is Social Media so Popular?
If you look at Facebook as an example; all of your ‘friends’ posts will be sent to your feed, which means you can stay connected, watching their videos and images, wherever they happen to be in the world. The major plus is the level of interaction; using VoIP tech, you can stream an event live on Facebook and you can enjoy real-time video calls for free! Posting is easy, whether text, images or video and from a business perspective, the more you post the better. The trick is to offer content that is both informative and engaging, not merely promoting your products or services, also posting well-written articles that are industry related. Here is some information about digital marketing packages that are currently available.
Major Players
The top 5 social media players are:
Facebook
Twitter
Instagram
Tik-Tok
Telegram
From a business perspective, Facebook offers by far the most potential in terms of marketing; Facebook makes billions of dollars annually from their Facebook Marketing avenues, while costs are very reasonable. A single Facebook post can reach as many users as you wish, allowing you to narrow down your target audience.
Long Haul
With any form of digital marketing, you need to be in for the long haul and ongoing SMM services will result in a spike in web traffic and a growing following. It is the goal of every digital marketing agency to drive traffic to their clients’ platforms and social media is a very powerful marketing tool and one that delivers results. With a dedicated team taking over all your SM accounts, you are free to focus on improving customer service, while the experts set about generating online interest in your business.
