Unique content itself is certainly very important, but there are two more
important points: the demand for the text by the target audience and the
relevance of users' search queries, which are often forgotten. At the same
time, the more competition on demand, the more important is the uniqueness of
the content and this service can provide only that SEO company which have good knowledge
of writing unique content.
When we talk about free promotion, we assume that you are an expert in your
professional field and will be able to write several texts with unique content
on your own. Put yourself in the shoes of your users and give answers to
important questions that interest them, remember, this information must be
needed “here and now,” then this text will certainly be in demand.
Is it possible to use non-unique content and how will this affect the
promotion?
There are cases when the reprint of non-unique content, not only does not
harm the promotion, but, on the contrary, helps. There reputable
publications in your business segment, reprints from which will lead to
additional traffic to your site. But when publishing these materials, a link to
the source is required. It is important that your site, in addition to
reprints, has its own unique content.
Non-unique texts from authoritative resources will indexed normally and can
quickly take a high position in the search. Be sure to remember that your
audience should be interested in this information, then you can safely reprint
someone else's non-unique content. In this case, you will not receive
sanctions and search engines will normally rank someone else's borrowed
content.
Relinking is the second important component of free website promotion.
Internal linking is, in fact, the creation of a link mass, to the main
promoted pages within the site itself. That is, you do not buy links, but
make them inside the site itself. Relinking has a second positive
function, it connects pages to each other, which greatly helps in site
navigation.
Internal linking is done in order to solve the
following tasks:
- increasing
page weight,
- acceleration
of indexing,
- promotion
of new website pages.
- makes it
easier for search robots to index pages
- increases
the number of pages viewed by users, which leads to improved behavioral
factors and an increase in the time spent on the site.
Thanks to all of the above, your site increases its position in the search
results for free.
How to correctly relink the site so that it has a positive impact on the
promotion
In order to improve the factors of website promotion, it is important to
choose the right anchor text. Anchor is the text of the link in the tag
<a> </ a> (from the English word anchor - which means anchor) that
leads to the promoted page of the site SEO
company.
What are the anchors for promotion:
- UNDILUTED
is a key phrase with a direct occurrence, for example "buy a
smartphone"
- DILUTED -
includes, in addition to the promoted request, additional words, for
example, "buy galaxy s5"
- NATURAL -
in principle, they are not requests for promotion, for example,
"more", "see here", but by adding the desired anchor
to these links, you can use them as well.
Tips on how to use anchors correctly when linking
Anchors and near-link text should be relevant, readable and include different
key phrases. It recommended to use unique anchors so that there is no
“link gluing”.
You cannot duplicate keywords in one anchor, it is best to use diluted
anchors, then the link mass will be more natural.
When adding new unique content to the site, be sure to add several links to
the new publication - this will speed up its indexing and add link weight to
it.
Avoid placing external links on those pages that you promote or
close them from indexing. In this case, you will not "transfer"
the link weight to someone else's resource. Be sure to link to the main
page of the site in the middle of the text.
Conclusion: In order for your site to get to the TOP of search engine
results, it is not enough just to create it, you need to persistently and
constantly go to it. One of the first steps you need to take is internal
linking, which will be appreciated by both your visitors and
crawlers. Happy promotion!
If you need high-quality web development with preparation for promotion,
contact the web studio AVANZET, call or fill out the form to order a
rank your website with SEO optimization.
