Should Businesses Track Their Search Engine Rankings?



 These days, your business is as successful as your website. And at the end of the day, your website hits the jackpot when it gets noticed by Google. That brings us to the importance of search engine optimization and ranking. The higher your rank, the better is your chance of getting seen by your target audience, which will translate to more traffic and sales later. So, what's the best approach to optimize your website for search engines? While an experienced SEO agency in Noida can take care of it for you, having a good idea yourself helps. 


Firstly, as a part of search engine optimization, you need to:

  • Create a list of relevant keywords

  • Conduct on-page optimization of the entire website

  • Take care of off-page optimization 

  • Track results


The process doesn't stop there. You need to check your search engine rankings at regular intervals too. Let's understand why. 


Search engines regularly update their algorithms

Google changes its search algorithm around 500 to 600 times in a year. Even though most of the changes are minor, they can impact the ranking of sites. A lot of updates have a major impact on the web pages ranking on the first page. Perhaps the page that was on top a year ago is ranking 10th for a specific keyword today. So, regular analysis of search results will help you keep up with such sudden changes. You might also be interested to know that Moz regularly updates about significant changes in Google algorithms. 


Google sometimes penalizes the websites

This search engine giant penalizes many websites if they don't comply with its guidelines. There is an entire list of Google penalties that can badly impact your web pages. The most common ones are:

  • Keyword stuffing

  • Missing sitemap

  • Slow loading

  • Over-optimization 

  • Duplicate content 

  • Error codes

If something like this happens, your website ranking will fall drastically. If an error is minor, it will impact one or two keywords. For major issues, Google penalizes the entire website. So, there are chances you won't see your website even in the top 100 search results. Keep evaluating your rankings to ensure your web pages are immune to such scenarios. A reliable SEO agency in Noida can help you with the process. 


SEO is a marathon  

"I can't see the results after spending a lot on SEO for an entire month." A lot of new businesses feel this way. They expect immediate results after hiring an SEO agency or handling this process on their own. In reality, this marketing strategy is like a marathon. You get the results only after consistent efforts for a sufficient period of time. It can take 3-5 months to get the desired results. Of course, checking the search engine rankings regularly before that keeps you updated. 


Cut-throat competition in the online world

The number of websites online right now is over 1.8 billion. This number is rising as you are reading this article. It goes without saying that many new websites will put in extra effort to perform better on search engines. The growing competition can hamper your website's rankings. Something we are sure you don't want to happen. Hence, keeping a tab on keywords you are ranking high with, always helps. You have the scope to bounce back if a new player starts performing better on Google or Bing. It is also a good practice to track the top ten results of a particular keyword regularly. 


User behavior changes

A few years ago, short-tail keywords were enough to rank higher. Things have gradually changed. Users enter long-tail phrases -- such as “Samsung wireless charging phones in India” to get precise results. When you track your search engine ranking with such keywords, you get to know about the areas of improvement. You can modify the keywords in your existing content, meta tags, URLs, etc. Plus, you can plan your future strategies based on these keywords.


Working with an SEO agency gets easier

Any good SEO agency in Noida usually gives you a timeline for search engine rankings. Tracking those rankings helps you determine whether they have delivered the results as promised. If not, you can ask them to extend the services or give a refund. In addition, you can compare your own results with the ones shared by the agency. This ensures that their services are transparent. 


The bottom line 

Compared to social media, search engine optimization drives over 1000% more traffic. This clearly means if you master the art of SEO, you can become a leader in the online world. That said, you can't ignore the role of frequently tracking search engine rankings. If you hire a reliable SEO or digital marketing agency in Gurgaon, you will see minimum fluctuations. Just make sure you do a bit of research first. Check if the agency has been in business for a decent number of years. Ask for detailed case studies of past clients. It also helps to connect with their previous clients to know the issues they had faced. Also compare different agencies before taking a call. 



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