To lead your
business to success you have to know how to squeeze the advantages of
digital marketing.
HOLASEO Marketing are SEO professionals.
In a digital
world, companies have the possibility to customize strategies to the maximum,
optimizing them and increasing their visibility in real time.
Before we
talk about the advantages of digital marketing, we will briefly explain what
digital marketing or online marketing is.
What is digital marketing?
Digital
marketing encompasses all those actions and business strategies on the Internet
and social networks. The goal is quite simple, optimize the marketing of
products and services.
The advantages of digital marketing for companies
Although we
believe that digital marketing has countless advantages for companies and
businesses, we have had to put a ceiling number. So here are the 8 most
important advantages of digital marketing:
- The first
advantage of digital marketing over traditional marketing, is measurement.
In digital marketing
strategies you can measure multiple factors, from sales or conversions, to the
viewing time of a website or blog.
- Another
advantage of digital marketing is personalization.
Online strategies allow much more flexibility and
complete treatment with the customer. And also, a personalization of the
strategy more tailored to the target audience.
- One of the
most acclaimed advantages of online marketing is the improvement of brand
visibility. Digital marketing offers the possibility of generating a great
impact and achieving a greater reach. This is made possible by the tendency of
users to search and compare products or services on the internet and networks
before deciding to buy.
- Another
advantage is the increase in customer acquisition and loyalty. There is
no longer a single contact channel, and the bidirectional user-company
relationship helps loyalty.
- Following
on from the previous one, another advantage of digital marketing, and more
specifically social media marketing, is the creation of the idea of
community. Thanks to the networks, users are able to develop emotional ties
with the company that provides them with products or services.
- Of course,
the increase in sales. More and more companies are realizing that most
of their potential customers are on the Internet.
- Another
advantage is that it involves a lower investment compared to traditional
marketing strategies, and are compatible with traditional channels of press,
radio and TV.
- One last
advantage of digital marketing that we want to add, is the optimization in
real time.
Digital
marketing allows us, in addition to implementing and testing new strategies, to
adjust and optimize in real time the strategies implemented.
Websites,
blogs and social networks are the fundamental pillars of digital marketing.
Why? Because it is where the company shows and sells its products and services.
Therefore,
having a professional expert in SEO positioning is key to generate confidence
in potential customers and that they choose to have a business relationship
with your business.
More
benefits of Digital Marketing
It is available 365 days a year, 7 days a
week, 24 hours a day.
Customers can access the website at any time,
even when there is no one in the office, because the websites are always open,
working continuously so that users can receive information about the products
and services offered by the company.
When an advertisement is published on the web
its duration can be up to several years, however if it is published for example
in a magazine it can last between one and three months, if it is published in a
newspaper it will last one day and if it is published in an event such as a
congress or fair it will last between one week or 15 days. Therefore it will be
more profitable when the ad is published on the web.
The data is easier to calculate as:
The number of people who see the ad.
The number of people who click on them.
The number of sales generated by the ad.
The number of visits through keywords on the
web.
How much profit is obtained for a given number
of visits.
How many people request information.
Which sections of the websites are most
visited.
How many users repeat visits.
Users can be interacting at any time of the
day, to investigate, consult rates, participate in forums, and request
information by asking questions.
Surveys can be carried out through the web in
order to know the opinion about the products and services offered, valuing the
advice and complaints that are made about them.
The cost of online marketing is low and the maintenance
of the web does not usually have an associated cost.
The fact that users use the "frequently
asked questions" section means that advice on services and products will
not be necessary, since in this way doubts will be resolved and it will not be
necessary for the human resources department to intervene.
Advertising actions and strategies are more
profitable since you pay only when someone sees the advertisement, when the
user clicks on the advertisement.
The Internet is a quiet medium where there are
no disturbances for the user. Customers will be able to see the advertisement
anonymously, without having to deal in person to ask for information. They use
the web the way they want, watching videos and photos and comparing products.
