Sales are what everyone strives for – but what about optimization?
How much time and effort are you
putting into optimizing your website?
This is obvious, to make sales,
your website will need more visibility on search engines. And, that is not
possible unless you optimize your e-commerce store or make it go through the
process of SEO.
OpenCart SEO is a complex process
because you need a lot of technical knowledge about the website structure. You
can take help from reliable ecommerce SEO service
providers to make your OpenCart E-commerce website rank on search engines.
You can also optimize your
OpenCart e-commerce store by using these workable tips, which we have tried to
make simple for you. They will surely help to boost your website’s rankings.
1.
Add User-Friendly URLs:
The default URL is always
complicated, and they are not readable by ordinary people who do not have any
technical knowledge. We understand that your potential customers do not possess
enough technical knowledge to read your URL. And, the search engine also knows
it.
Search engines look at your URLs before
ranking your website. Therefore, an easily readable URL is essential for
ranking higher on Google and other search engines.
Fortunately, you can optimize your
URL by using these simple steps:
●
Go to OpenCart dashboard ->
System -> Settings -> Edit -> Server tab
●
Click ‘Yes’ to optimize your URL.
●
Go to your site’s root folder and
access the file named ‘.htaccess.txt’.
●
Rename this file to ‘.htaccess.’
●
Now enter the main keywords for
your product pages for which you want to rewrite the URLs.
2. Optimize your
OpenCart Header and Title Tags:
Search engines index and rank all
the pages separately. When you optimize all your pages, you significantly
increase organic traffic to your website. The first step is optimizing header
and title tags for SEO.
For this purpose, you must use H1
and H2 tags in a clear hierarchy. Most e-commerce stores use H1 as a product
name and H2 as a product model. You can also generate OpenCart title tags
automatically.
When you click the ‘Advanced’ tab,
it allows you to enter exact parameters for SEO extension that needs to be
included in OpenCart title tags. Now click ‘Generate’ for missing titles and
‘Start Fresh’ to replace all titles with new ones.
3. Optimize your
Meta Title and Meta Description:
Ensure that they have an excellent
‘Meta Title’ and ‘Meta Description’ designed separately for each product,
category, and page. This can be done for the homepage as well. All you need to
click is System > Settings.
All your product categories and
product pages must have their unique ‘Meta Title’ and ‘Meta Description.’ One
thing that search engines prioritize is uniqueness. Your website may not get a
good ranking when your content or Meta Tags are very similar to your competing
websites. Unique and appropriate Meta titles will enable your e-commerce site
and pages for OpenCart SEO.
For example, when a user asks,
‘best chain saw under $100’ and you have such page with a proper OpenCart SEO,
including a unique Meta Title and Meta Description, Google will rank your page.
4. Remove Duplicate
Content:
As we already discussed, search
engines prefer uniqueness. The duplicate content on your website can make the
search engines reject it during the ranking process. Here you will lose a lot
of organic traffic and eventually suffer losses. Removing all duplicate content
is an essential process.
You need to fix when your site is
accessible with two URLs, with and without www. It may also lead to de-indexing
if not corrected promptly.
For example;
●
https://www.fashionhouse.com
now you can fix this issue in two
steps:
●
Open .htaccess and go to these
lines “RewriteEngine On RewriteBase/”
●
Now write the following:
Using canonical tags serves as 301 redirect which gives message to the search engines that multiple pages on your OpenCart are actually one. In this way your ranking is not lowered by search engines.
5. Optimize the
Website Speed:
Customers do not stay on websites
that take time to load, and search engines also prefer faster websites. Your
OpenCart store must be optimized for fast loading to rank on search engine
result pages. You can improve your website’s loading speed by using various
techniques.
●
Opencart website can be cached by
using any right cache solution such as Qcache.
●
Choose a hosting provider with
very high speed.
Final Verdict:
